Research + Intelligence
Generate a 1-page industry overview with trends, challenges, regulations, key players, and common pain points. Speak your prospect's language. Free Claude skill.
[industry-brief]The Problem
You're about to target the healthcare vertical for the first time. You know nothing about their regulations, buying cycles, pain points, or terminology. Your emails will sound like they were written by someone who has never talked to a healthcare company — because they were.
Industry research for sales is different from industry research for analysts. You don't need a 50-page market report. You need a 1-page brief that tells you what challenges these companies face, what language they use, what regulations affect their buying decisions, and what pain points your product actually addresses in their context.
Most reps either skip industry research entirely or spend hours reading reports that are too broad to be useful. The sweet spot — a concise, sales-focused industry brief — rarely exists.
What It Does
Industry Brief generates a concise, sales-focused overview of any industry. It covers what matters for outbound and conversations: current trends, specific challenges, regulatory landscape, key players, and the pain points most relevant to what you sell.
Every output includes:
Example
[industry-brief] Healthcare IT — specifically mid-market hospital systems and clinics using legacy softwareThe US healthcare IT market is ~$320B and growing at 13% CAGR, driven by mandated digital transformation, telehealth infrastructure, and AI-assisted diagnostics. Mid-market hospital systems (200-2,000 beds) are caught between enterprise solutions they can't afford and small-practice tools they've outgrown.
1. Interoperability mandates: CMS rules requiring open APIs by 2025 are forcing legacy system upgrades
2. AI clinical decision support: Hospitals adopting AI for diagnostics, staffing predictions, and patient flow
3. Staff burnout crisis: 40%+ nursing turnover is driving investment in workflow automation
4. Cybersecurity spending surge: After high-profile breaches, CISO budget allocation up 35% YoY
5. Revenue cycle modernization: Shifting from manual claims processing to automated revenue cycle management
Industry: Healthcare IT (mid-market hospital systems)
Brief length: 1 page, sales-focused
Pain points mapped: 3 (linked to product capabilities)
Time to generate: ~15 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[industry-brief]` followed by an industry name, vertical, or market segment. Add specifics like company size or geography to narrow the brief.
Use Cases
Before writing your first campaign for a new industry, generate a brief. Your emails will reference real trends and challenges instead of generic pain points.
Give each rep industry briefs for their assigned verticals. They get the context they need to have credible conversations without weeks of self-study.
Reference trends and regulatory pressures from the brief in your cold emails. "With the CMS interoperability deadline approaching..." immediately signals you understand their world.
Before attending an industry conference, generate a brief to understand the current conversations and challenges. You'll network more effectively with relevant talking points.
Use industry briefs to enhance the vertical analysis in your GTM playbook. Each vertical gets a dedicated section with industry-specific context.
Skill Stack
Industry briefs feed into your playbook's vertical analysis for more nuanced targeting.
After understanding the industry, generate personas for key buyer roles within that vertical.
Use industry-specific pain points and trends to write sequences that demonstrate vertical expertise.
Generate discovery questions grounded in real industry challenges, not generic frameworks.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
Get ClaudeGTM — $297