Research + Intelligence
Generate competitor battlecards with positioning, strengths, weaknesses, pricing, objection handling, and win/loss patterns. Free Claude skill.
[competitor-intel]The Problem
"How are you different from [competitor]?" Every rep hears this question. Most answer it badly — either trashing the competitor (which makes you look desperate) or giving a vague answer about "better features" (which means nothing).
Good competitive selling requires battlecards — structured documents with positioning, strengths, weaknesses, pricing intelligence, and specific talk tracks for when a competitor comes up. Building these requires competitor research, customer interviews, win/loss analysis, and constant updating. Most companies create them once and never update them, which means the information is stale within months.
The result is reps who either avoid competitive conversations or wing them. Both are losing strategies.
What It Does
Competitor Intel generates structured battlecards for any competitor using web research and your product context. It analyzes positioning, identifies real strengths and weaknesses, surfaces pricing intelligence, and creates ready-to-use talk tracks for competitive selling situations.
Every output includes:
Example
[competitor-intel] Outreach vs. our sales engagement platformOutreach is the market leader in sales engagement (est. ~$450M ARR, 6,000+ customers). Enterprise-focused, known for sequence automation, revenue intelligence, and conversation analytics. Acquired Canopy (forecasting) and Kaia (conversation AI).
“The Sales Execution Platform” — they've moved beyond engagement into forecasting and conversation intelligence. Positioning as the single platform for the entire revenue team.
"We're also evaluating Outreach"
→ “Outreach is a great platform for enterprise teams that need the full execution suite — forecasting, conversation intelligence, the works. Where we're different is the starting point: our emails are generated from actual prospect research using AI, not templates. If your priority is personalized outbound at scale without a 6-month implementation, we're worth comparing side by side.”
"Outreach has more features"
→ “They do — and that's by design. They're building a platform for 500-person sales orgs. We're built for teams that want to go from zero to running personalized campaigns in days, not months. More features doesn't mean more pipeline.”
"Our enterprise team requires Outreach's forecasting"
→ “That's fair — if forecasting is a primary requirement, Outreach covers that. But consider: most teams implement Outreach for engagement and only add forecasting later. If you start with us for engagement and add a dedicated forecasting tool, you'll be running campaigns 3 months sooner.”
Competitor analyzed: Outreach
Sections: Overview, positioning, strengths, weaknesses, talk tracks
Talk tracks: 3 competitive scenarios
Time to generate: ~20 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[competitor-intel]` followed by a competitor name. For head-to-head comparison, use "X vs. Y" format. The skill generates a full battlecard with positioning, strengths, weaknesses, and talk tracks.
Use Cases
Generate a battlecard for each competitor and compile them into a competitive library your entire team can reference during deals.
When a prospect mentions a competitor, pull the battlecard and arm your rep with specific talk tracks before the next call.
Use the "X vs. Y" format to generate direct comparisons. Useful for deals where the prospect has explicitly narrowed to you and one competitor.
Re-run the skill when a competitor makes a major announcement. The new battlecard reflects their updated positioning and gives you fresh counterpoints.
Use battlecard insights to fuel comparison landing pages, "vs." blog posts, and competitive ad campaigns with specific, accurate differentiators.
Skill Stack
Use competitor intel to inform your positioning — know where they're weak before defining where you're strong.
Build objection-handling playbooks that address specific competitive threats.
The playbook provides your product context. Competitor Intel adds the competitive landscape.
Research prospect's current tools before pulling competitive battlecards for the relevant competitor.
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