Research + Intelligence
Full company and person research in seconds. Company context, recent news, leadership, tech stack signals, pain points, and personalization hooks. Free Claude skill.
[prospect-research]The Problem
Before you write a cold email or join a sales call, you need to know something about the person and company. So you open LinkedIn, the company website, Crunchbase, G2, maybe Google News — five tabs minimum. You scan, take notes, try to find something relevant, and hope you have enough to personalize.
For one prospect, this takes 15-20 minutes. For a list of 30 prospects, it's a full day of research. And most of what you find is surface-level — company description, job title, funding amount — not the deep insights that make outreach stand out.
The worst part is doing this research and then not knowing what to do with it. You have a pile of facts but no connection to your product or the prospect's pain. Good research needs synthesis, not just collection.
What It Does
Prospect Research generates a comprehensive intelligence snapshot for any company or person. It synthesizes company context, recent news, leadership background, technology signals, and pain point hypotheses into a single document designed for sales use — not a Wikipedia article, but actionable intelligence for outreach and conversations.
Every output includes:
Example
[prospect-research] Ramp (ramp.com) — specifically the VP of SalesRamp is a corporate card and expense management platform built for speed. They've differentiated on “time savings” — their core pitch is that their product is 5x faster than Brex or Concur for expense reporting. ~800 employees, valued at $8.1B as of last raise. Competing against Brex, Divvy (Bill), and legacy players like SAP Concur.
1. His own words: His LinkedIn post about SDR productivity is a direct opening — he's publicly stated the problem your product solves
2. Scaling signal: 6 new SDR postings means he's scaling the team right now and will need enablement tools
3. Datadog background: He built a high-velocity SMB motion before — he understands the value of automation at scale
4. VP Marketing departure: Potential gap in marketing-sales alignment — your tool could bridge it
Research depth: Company + person + signals + hooks
Sources: Web search, LinkedIn, news, job postings
Personalization angles: 4
Time to generate: ~20 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[prospect-research]` followed by a company name, domain, LinkedIn URL, or person's name and title. The skill generates a full research snapshot with company intel and personalization hooks.
Use Cases
Run research on each prospect, then feed the output directly into Write Email. The email will reference real signals and specific hooks instead of generic personalization.
Pull a research snapshot 10 minutes before a call. You'll know their recent news, tech stack, and potential pain points before the conversation starts.
For high-value accounts, run deep research to find multiple hooks and angles. Use the output to craft account-specific messaging across email, LinkedIn, and calls.
Generate research snapshots for your team's top 50 accounts. Each rep gets a briefing document they can reference throughout the sales cycle.
Research speakers, panelists, or attendees before a conference. Show up to conversations with relevant context instead of generic small talk.
Skill Stack
Run research first, then feed the insights directly into Write Email for deeply personalized outreach.
Use prospect research as the foundation for meeting briefings and talking points.
Complement broad prospect research with specific trigger events for timing your outreach.
Go deeper on technology signals when tech stack is a key selling angle.
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