Finally Master Clay in 30 days
The #1 course on finally mastering Clay without spending weeks on finding the right tutorials or prompts.
If you are driven, committed, and willing to become a modern revenue professional, this is the course for you!
One-time payment • Lifetime access • No risk
6+
Hours
10
Modules
100+
Students
Trusted by GTM teams at
What You Get
What will you find inside?
Get lifetime access to no-fluff video modules, test assignments that elevate your skill level, and unique bonus materials.
10 Modules
Work your way through 10 straight-forward, easy to digest modules to help you master Clay. No fluff here.
Test Assignments
Don't just watch, actually start implementing your learnings with the course assignments. Pass all your assignments to earn your Clay MBA.
Bonus Material
Get instant access to BONUS material like Clay tables & templates, my own personal prompts, under the radar data sources, and more.
FAQ
Frequently asked questions
What's included in the course?
The course includes everything you need to master Clay, including 10 sections, 6 hours of video, multiple assignments, and bonus sections like live builds of Clay tables.
Will I get my MBA?
That depends. If you finish and submit all your assignments and they are approved, you'll receive your Clay MBA. You can then use the Clay MBA certificate on your social profiles or your CV.
Why are you qualified to teach me about Clay?
I've been one of the early adopters of Clay, have been one of their data providers, and after working with the tool extensively I know it inside out. If you're still unsure about my qualifications, I invite you to watch my free content on YouTube or LinkedIn.
I don't have any previous Clay experience, is this course for me?
Yes, you can still benefit from the course. In fact, it's structured in a way that will help you go from a basic understanding of what Clay is and how it works, to more advanced concepts using AI and other more advanced methods.
What if I need ongoing support?
We have a great Clay + Outbound Mastermind that you can get lifetime or monthly access to. If you feel I've not explained something well enough in one of the modules, you're always free to contact me at hans@claymba.com or on LinkedIn.
Who is this course for?
This course is for anyone who feels they can benefit from mastering Clay. That means you can be an ambitious SDR, a lead generation agency owner, or a senior revenue leader.
Why is it important to learn Clay?
Modern outbound is different, and in order to keep up you'll need to level up. Clay is a great tool to help you do that and I believe anyone should master Clay if they want to get better results from outbound.
Does the course come with email or call support?
You're always free to contact me at hans@claymba.com or on LinkedIn and I'll gladly answer your questions. We also have a Clay + Outbound Mastermind community.
Do I get lifetime access?
Absolutely. You can access the materials as well as future updates to the course for as long as you'd like with no extra payment.
Course Preview
See what's inside
Watch a free module to see how the course is structured.
Testimonials
What students say
Pricing
One price, lifetime access
Full access to everything
Secure payment via Stripe
Full Curriculum
What You Get
Explore the full curriculum below which includes 10 sections, 6 hours of video, 3 bonus resources, and your Clay MBA if you successfully complete the assignments.
1Quick start guide
3 lessons
Quick start guide
3 lessons
- 1a.Course platform overview
- 1b.Course outline overview
- 1c.Clay overview + other resources
2Fundamentals of Clay
5 lessons
Fundamentals of Clay
5 lessons
- 2a.What are sources and integrations?
- 2b.Working with LinkedIn as a source to build a company & people list
- 2c.Using the jobs data source
- 2d.Setting up integrations
- 2e.Launching a campaign for our list using Smartlead
3Working with webhooks
5 lessons
Working with webhooks
5 lessons
- 3a.How do webhooks work?
- 3b.Using a webhook with Make
- 3c.Using a webhook to enrich incoming leads
- 3d.ASSIGNMENT: Send data from Google Sheets to Clay and enrich the companies
- 3e.BUILD OUT: Using a webhook with Make
4Working with APIs
7 lessons
Working with APIs
7 lessons
- 4a.How to set up APIs
- 4b.Setting up Serper
- 4c.Setting up The Companies API
- 4d.Setting up Zenrows
- 4e.BONUS: Connecting to RapidAPI
- 4f.BUILD OUT: Finding Glassdoor pages with Serper
- 4g.BUILD OUT: Scraping company data with Zenrows
5Working with formulas (your new best friend)
10 lessons
Working with formulas (your new best friend)
10 lessons
- 5a.How do formulas work?
- 5b.Formulas vs AI -- an uneven battle
- 5c.Conditional formulas when running columns
- 5d.Using a formula to get current job from LinkedIn enrichment
- 5e.Using a formula to identify text on a website
- 5f.Using a formula to create first lines & personalization
- 5g.Using a formula to set up the right triggers
- 5h.ASSIGNMENT: Identifying triggers with formulas
- 5i.BUILD OUT: Building email finder waterfall using Debounce (part 1)
- 5j.BUILD OUT: Enriching companies only if email is found (part 2)
6Personalizing emails and using AI
6 lessons
Personalizing emails and using AI
6 lessons
- 6a.Why I'm qualified to talk about this
- 6b.The exact method behind the madness of writing millions of AI snippets
- 6c.Writing personalized snippets
- 6d.My go-to GPT prompt for creative personalization
- 6e.Using Claygent
- 6f.BONUS: Advanced email personalization build
7How to save Clay credits
3 lessons
How to save Clay credits
3 lessons
- 7a.General best practices to save Clay credits
- 7b.The importance of external APIs
- 7c.BONUS: Best sources for finding external APIs and data sources
8Essential Clay features explained
5 lessons
Essential Clay features explained
5 lessons
- 8a.Account or row scoring
- 8b.Filtering views
- 8c.Pinning columns
- 8d.Write to table
- 8e.Table lookup
9Final assignments (Earn your MBA 🎓)
3 lessons
Final assignments (Earn your MBA 🎓)
3 lessons
- 9a.Complete all module assignments
- 9b.Build your own Clay workflow
- 9c.Submit for review and earn your certificate
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