Outbound Copywriting
Write 3-email sequences for entire target segments. Thread-aware, framework-driven, and grounded in your GTM playbook. Free Claude skill.
[write-sequence]The Problem
Write Email personalizes for individual leads. But when you're targeting a segment of 200 companies, you don't need 200 unique emails — you need one killer sequence that speaks to the entire segment's shared pain. That's different from personalization. That's segmentation copywriting.
Most teams write one generic sequence and send it to everyone. Or they write personalized emails one at a time and can't scale. The middle ground — segment-specific sequences where "the list is the message" — requires understanding each segment deeply enough to write copy that resonates without individual-level personalization.
Building a 3-email sequence also has structural challenges. Email 1 and 2 should share a thread (same subject line). Email 3 should start a new thread (new subject line). The tone should escalate naturally. Most teams get the structure wrong and either repeat themselves or sound desperate by email 3.
What It Does
Write Sequence generates 3-email cold outreach sequences designed for target segments, not individual leads. It writes one sequence per segment — intended for 5-500 companies that share the same targeting criteria. Emails are thread-aware: emails 1 and 3 have subject lines (separate threads), email 2 is a same-thread follow-up.
Every output includes:
This skill works best with a GTM playbook in your project for context. No playbook yet? Install GTM Playbook first.
Example
[write-sequence] Write a sequence for: SaaS companies (100-500 employees) that recently raised Series B, targeting VP Sales — angle: they're scaling outbound and need better toolingSubject: scaling outbound
Hi {{firstName}},
Series B usually means one thing for the sales team: go from 5 reps to 15 by Q4. The playbook that worked with a small team stops working when you need consistent output across 15 people with different experience levels.
We help sales teams at companies like {{companyName}} build AI-powered outbound systems where every rep sends personalized outreach at template speed. No more choosing between quality and volume.
Worth seeing how this works in a 15-minute walkthrough?
Best,
[Your name]
{{firstName}}, quick follow-up.
One thing I didn't mention — teams typically see their first campaigns live within 48 hours of setup. No 6-month implementation, no training program. Your reps start sending better emails on day one.
Happy to show you the before/after from a team that went through the same scale-up you're in now.
[Your name]
Subject: different approach
Hi {{firstName}},
Instead of a call — here's a 2-minute walkthrough of how [similar company] runs personalized outbound for 15 reps without a single email template.
[Link]
If it's relevant, I'd love to hear what you're building at {{companyName}}. If not, no worries at all.
[Your name]
Segment: Series B SaaS, VP Sales, scaling outbound
Emails: 3 (two threads)
Subject lines: “scaling outbound” / “different approach”
Merge tags: {{firstName}}, {{companyName}}
Time to generate: ~15 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[write-sequence]` followed by your target segment description — company criteria, persona, and angle. The skill generates a 3-email thread-aware sequence with subject lines and merge tags.
Use Cases
Each targeting idea from your playbook becomes a segment. Write a dedicated sequence for each so every campaign speaks to its audience's specific situation.
Generate sequences for your top 10 segments and save them. Reuse and iterate as you learn what performs best.
Run the skill with different client playbooks to generate client-specific sequences without rewriting everything from scratch.
Run the skill multiple times with different angles — "scaling" vs. "efficiency" vs. "competitive" — and A/B test which framing performs best.
Write sequences specifically for post-event follow-up: attendees, no-shows, and visitors who stopped by your booth.
Skill Stack
Every sequence pulls from your playbook's ICPs, personas, and value props. Start here first.
Each targeting idea becomes a segment. Write a dedicated sequence for each segment.
Generate sequence variants for split testing subject lines, angles, and CTAs.
After writing sequences, launch them as Instantly campaigns with leads and sender accounts.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
Get ClaudeGTM — $297