Research + Intelligence
Pull and summarize recent news for a list of target accounts. Prioritize signal-rich stories for timely outreach. Free Claude skill.
[news-digest]The Problem
You have 100 target accounts. Something interesting happened at one of them this week — a funding round, a product launch, a new hire — but you missed it because you can't manually monitor 100 companies every day.
Sales teams that use news triggers in outreach see significantly higher reply rates. But the workflow is painful: set up Google Alerts for every account, wade through irrelevant results, manually identify what's worth mentioning, then figure out how to reference it in an email. It's death by a thousand tabs.
What you need is a weekly digest: here are the 10 most signal-rich news events across your accounts, here's what they mean for your outreach, and here's how to reference them.
What It Does
News Digest monitors a list of target accounts and surfaces the most relevant recent news. It prioritizes stories with sales signals — events that create opportunities for outreach — and provides ready-to-use hooks for email and conversation openers.
Every output includes:
Example
[news-digest] Pull recent news for: Lattice, Ramp, Notion, Figma, Webflow, Canva, Linear, Vercel, Retool, AirtableRamp — New CRO hire (Linda Park from Twilio) + 8 SDR job postings
→ Hook: “Scaling outbound under new revenue leadership? We help CROs hit the ground running with AI-powered engagement.”
Webflow — Launched Webflow AI + raised $120M Series D
→ Hook: “Big product launch + funding = outbound demand spike. Have you upgraded your sales tooling to match?”
Notion — Opened new office in London, hiring 15+ sales roles in EMEA
→ Hook: “EMEA expansion means building outbound from scratch in a new market. We help teams launch region-specific campaigns fast.”
Figma — Published case study with Uber showing 40% design-to-dev speed improvement
→ Hook: “New case study with Uber is great social proof. Are you using it in outbound?”
Canva — Acquired a small AI design startup, integrating visual AI features
→ Hook: “Acquisitions create product positioning shifts. We help teams update outbound messaging fast when the product story changes.”
Lattice, Linear, Vercel, Retool, Airtable — No significant signal-rich news this week.
Accounts monitored: 10
High-signal events: 2
Moderate-signal events: 3
Recommended outreach this week: Ramp, Webflow
Time to generate: ~30 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[news-digest]` followed by a list of company names or domains. The skill searches for recent news across all accounts and returns a prioritized digest.
Use Cases
Every Monday, run the digest for your top accounts. Spend 5 minutes reviewing instead of 2 hours manually searching.
Use the outreach hooks directly in your cold emails. News-referenced emails consistently outperform generic outreach because they feel timely and relevant.
Share the weekly digest with your team. Each rep gets a summary of what's happening at their accounts without doing their own research.
High-signal accounts move to the top of your outreach queue. Low-signal accounts stay in nurture. The digest gives you the data to make that call.
For accounts in your pipeline, monitor news for changes that might accelerate or stall the deal. A leadership departure or budget freeze is worth knowing about before your next call.
Skill Stack
Trigger Event Finder goes deep on one account. News Digest goes wide across many accounts.
Score the news signals to prioritize which accounts to contact this week.
Turn news hooks into personalized email openers that feel timely and relevant.
Combine account news with campaign analytics for a complete weekly operations review.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
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