SkillsResearch + IntelligenceTrigger Event Finder

Research + Intelligence

Trigger Event Finder: AI-Powered Sales Trigger Event Detection

Surface recent trigger events for any company: funding, hiring, product launches, exec changes, expansions. Time your outreach perfectly. Free Claude skill.

Multi-event detectionRecency scoringOutreach timing signalsPain point mapping
[trigger-events]

The Problem

Why teams struggle without this

Timing is everything in outbound sales. An email about scaling sales teams hits differently when the company just raised a Series B versus when they just did layoffs. The same message, sent at the wrong time, gets ignored. Sent at the right time, it feels like fate.

The challenge is knowing when the right time is. Trigger events — funding rounds, leadership changes, product launches, expansions, acquisitions — create windows of opportunity where companies are actively evaluating new tools. But tracking these events across hundreds of target accounts is manual, time-consuming, and easy to miss.

By the time you see the news, your competitor may have already reached out. Speed matters, and manual monitoring doesn't scale.

What It Does

What Trigger Event Finder generates

Trigger Event Finder surfaces recent events at any target company that signal buying readiness. It categorizes events by type, assesses recency, maps them to potential pain points, and recommends outreach timing so you reach out when the prospect is most receptive.

Every output includes:

  • Event detection: funding, hiring sprees, executive changes, product launches, expansions, acquisitions
  • Recency assessment: how recent each event is and how long the opportunity window remains open
  • Pain point mapping: what each event likely means for the company's priorities and challenges
  • Outreach timing: when to reach out based on the event type and typical decision cycles
  • Messaging hooks: suggested angles for referencing each event naturally in outreach

Example

See it in action

Input
[trigger-events] Find recent trigger events at Webflow
Output

TRIGGER EVENTS: WEBFLOW

🟢 HIGH-SIGNAL EVENTS

1. New CRO Hire (3 weeks ago)

Linda Park joined as Chief Revenue Officer from Twilio. First CRO hire — signals GTM maturity and likely tool evaluation.

  • •Window: 60-90 days (new leaders evaluate tools in first quarter)
  • •Hook: “New revenue leaders typically audit the outbound stack in their first 90 days...”
  • •Reach: CRO directly, or VP Sales who now reports to her

2. 8 SDR Job Postings (Active)

Posted 8 SDR/BDR roles in the last 30 days across 3 regions. Team is scaling from ~12 to 20+ SDRs.

  • •Window: Immediate (hiring = need for tooling now)
  • •Hook: “Scaling from 12 to 20 SDRs without upgrading your engagement stack usually creates bottlenecks at...”
  • •Reach: VP Sales Dev, Head of Sales Operations

🟡 MODERATE-SIGNAL EVENTS

3. Series D Funding ($120M, 2 months ago)

Raised $120M at $4B valuation. Growth capital — expect aggressive GTM investment.

  • •Window: 3-6 months (funded companies take time to allocate)
  • •Hook: Reference growth investment and scaling challenges

4. Product Launch: Webflow AI (6 weeks ago)

Launched AI-powered design features. Signals innovation investment and competitive pressure.

  • •Window: Ongoing — product launch creates marketing and sales intensity
  • •Hook: “When you launch a product this big, the outbound demand usually outpaces what the existing team can handle”

Events found: 4

High-signal events: 2

Recommended timing: This week (CRO hire window + active hiring)

Best entry point: VP Sales Dev or Head of RevOps

Time to generate: ~15 seconds

Get Started

Install in 2 minutes

1

Open Claude Projects

Go to claude.ai and open your Projects section. Create a new project or use an existing one.

2

Add the skill instructions

Paste the skill prompt into your Project instructions. This teaches Claude the skill.

3

Start using it

Type `[trigger-events]` followed by a company name or domain. The skill searches for recent events and categorizes them by signal strength and timing relevance.

Use Cases

How teams use this skill

Time cold outreach to trigger events

Instead of sending emails on your schedule, send them when the prospect's situation makes your product most relevant. Trigger events tell you when that is.

Prioritize accounts with active buying signals

Run trigger events across your target list. Focus outreach on companies with recent high-signal events and deprioritize quiet accounts.

Write event-referenced cold emails

Reference a specific trigger event in your opening line. "Congrats on the Series B" is generic. "Scaling from 12 to 20 SDRs in 30 days means you'll hit an engagement bottleneck by Q2" is specific.

Monitor key accounts for outreach windows

For strategic accounts, run trigger events monthly to catch new opportunities. The hiring-to-outreach window is typically 30-60 days — don't miss it.

Build event-based campaign segments

Create separate campaigns for different trigger types: one for recently funded companies, one for new leadership hires, one for companies in expansion mode. Each gets tailored messaging.

Skill Stack

Works best with

Signal Scorer

After finding trigger events, score them to prioritize which accounts to contact first.

Prospect Research

Complement trigger events with broader prospect research for full context.

Write Email

Reference specific trigger events in your cold emails for perfectly timed outreach.

News Digest

Use News Digest for ongoing monitoring. Trigger Event Finder for point-in-time research.

Get all skills pre-installed

ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.

Get ClaudeGTM — $297

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