Strategy + Playbooks
Generate a complete go-to-market playbook from any company URL. Product analysis, verticals, ICPs, personas, and pain-to-value mapping — in minutes. Free Claude skill.
[gtm-playbook]The Problem
You've just signed a new client. Or you're launching outbound for a new product. First thing you need is a playbook — who you're targeting, why they'd care, and what to say to them.
So you open a blank doc and start researching. You read the website, skim case studies, check G2 reviews, look at competitors. Three hours later you have a messy collection of notes that sort of resembles a strategy. It's not structured. It's not complete. And you have to do this for every new client or product.
The alternative is hiring a strategist or spending a week on it. Most teams skip the playbook entirely and go straight to writing emails. Then they wonder why their messaging doesn't land. The playbook isn't optional — it's the foundation everything else sits on.
What It Does
GTM Playbook analyzes any company URL — website, case studies, product pages, testimonials — and generates a complete go-to-market playbook. It extracts what the company does, who they serve, how they're positioned, and what problems they solve. Then it structures everything into a format that feeds directly into your outbound campaigns.
Every output includes:
Example
[gtm-playbook] https://lattice.comLattice is a people management platform that connects performance management, employee engagement, and career development into a single system. Core differentiator: they link L&D investment to retention metrics — something most HR platforms avoid quantifying.
Why this vertical: Fastest-growing segment with acute pain around scaling culture. Engineering-heavy orgs that need structured performance processes but resist bureaucratic HR tools.
Daily reality: Drowning in performance review cycles that managers hate. Getting pressure from the C-suite to connect talent development to business outcomes but lacking data. Spending 60% of time on process administration instead of strategy.
Primary pain: Can't prove ROI of people programs to the CFO
Secondary pain: Manager adoption of current tools is below 40%
Messaging angle: “Most people platforms track activity. Lattice connects development investment to the metrics your CFO actually cares about — retention, productivity, and revenue per employee.”
Framework used: Full GTM Analysis
Research depth: Website + product pages + case studies + G2
Sections generated: 5 verticals, 5 ICPs, 5 personas, full pain-to-value map
Time to generate: ~45 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[gtm-playbook]` followed by a company URL. The skill analyzes the site and generates a complete playbook. Paste multiple URLs for deeper analysis.
Use Cases
Paste the client's website URL and get a ready-to-use playbook in under a minute. No more spending 3-4 hours on manual research before you can start writing campaigns.
Run the skill on a competitor's URL to understand how they position themselves, who they target, and what pain points they address. Use the output to sharpen your own differentiation.
Large companies with multiple product lines can generate a separate playbook for each. Each playbook becomes the foundation for product-specific outbound campaigns.
Hand new reps a playbook instead of a wiki. They get verticals, personas, pain points, and messaging angles in a format they can reference on every call.
The playbook isn't a standalone document — it's context. Every other skill in the system (Write Email, Write Sequence, Targeting Ideas) reads from it automatically. Build the playbook once, use it everywhere.
Skill Stack
Turn your playbook into 10-20 campaign targeting ideas with specific company criteria and signal tags.
Use the playbook to write cold email sequences that reference your ICPs and value props automatically.
Go deeper on your ideal customer profiles with firmographics, technographics, and buying triggers.
Sharpen your positioning using the competitive landscape from your playbook.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
Get ClaudeGTM — $297