Campaign Operations
Pull Instantly campaign analytics for the past 7 days. Key metrics, top/bottom campaigns, and actionable next steps — in one summary. Free Claude skill.
[weekly-analytics]The Problem
Every Monday morning, you need to know: what's working, what's not, and what to do about it. But pulling that information means logging into Instantly, clicking through each campaign, mentally calculating rates, comparing against last week, and trying to remember what changed.
With 5-10 active campaigns, this review takes 30-45 minutes. And the output is usually a vague sense of "some campaigns are doing okay" without specific action items. Most teams either skip the weekly review entirely or do it inconsistently.
What you need is a one-page summary: here are your numbers, here are your winners and losers, and here are the 3 things to do this week. Every Monday. Automatically.
What It Does
Weekly Analytics pulls campaign performance data from Instantly for the past 7 days and delivers a structured summary with key metrics, campaign rankings, and specific action items. It's your Monday morning briefing in 30 seconds instead of 30 minutes.
Every output includes:
Example
[weekly-analytics]| Metric | This Week | Last Week | Change |
|---|---|---|---|
| Emails sent | 1,247 | 1,180 | +5.7% |
| Open rate | 41.2% | 38.8% | +2.4pp ↑ |
| Reply rate | 3.8% | 4.1% | -0.3pp ↓ |
| Bounce rate | 1.1% | 1.3% | -0.2pp ↑ |
| Positive replies | 31 | 28 | +10.7% |
1. 🏆 “VP Sales — Series B” — 5.2% reply rate (48 replies from 923 sent)
2. “SDR Leaders — Hiring” — 4.8% reply rate
3. “RevOps — Tech Stack Gap” — 4.1% reply rate
1. ⚠️ “Marketing — Content” — 1.2% reply rate (needs CTA rewrite or pause)
2. ⚠️ “Founders — Seed Stage” — 18% open rate (deliverability issue or wrong audience)
1. Pause “Marketing — Content” — 1.2% reply rate after 400 sends is below threshold. Rewrite or retire.
2. Investigate “Founders — Seed Stage” deliverability — 18% open rate suggests spam folder issues. Run a deliverability audit.
3. Scale “VP Sales — Series B” — At 5.2% reply rate, add more leads to this campaign. It's your best performer.
4. Test new subject line on “SDR Leaders” — Strong but plateauing. A fresh subject line test could push it higher.
Period: Feb 7-14, 2026
Active campaigns: 5
Total positive replies: 31
Overall health: Good (open rates up, bounce rates down)
Time to generate: ~15 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[weekly-analytics]` — no additional input needed. The skill pulls your Instantly campaign data for the past 7 days and generates a structured performance summary.
Use Cases
Run the skill first thing Monday morning. In 30 seconds you know what happened last week and what to do this week.
The formatted output works as a weekly report for team standups, client updates, or leadership reviews.
A single campaign with tanking open rates might be an early warning. The weekly review catches it before the problem infects your other sender accounts.
Run weekly analytics consistently and you'll build a longitudinal view of your outbound program's health. Are reply rates trending up or down?
The action items tell you exactly which campaigns to stop, scale, or optimize — no more gut-feel campaign management.
Skill Stack
After reviewing weekly analytics, run underperforming campaigns through Campaign Optimizer for specific fixes.
If analytics show declining open rates across campaigns, run a deliverability audit.
Use analytics insights to inform which new campaigns to launch next week.
Combine campaign analytics with account news for a complete weekly operations review.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
Get ClaudeGTM — $297