Outbound Copywriting
Write short video prospecting scripts for Loom and Vidyard. Personalized hooks, clear value props, and specific CTAs — in 30-60 seconds. Free Claude skill.
[video-script]The Problem
Video prospecting works. A personalized Loom video in a cold email can 3-5x your reply rate. But most reps avoid it because they don't know what to say. They ramble for 3 minutes, forget to include a CTA, or spend so long scripting that they only make 2-3 videos per day.
The sweet spot for prospecting videos is 30-60 seconds. That's not a lot of time. You need a personalized hook in the first 5 seconds, a clear value statement, and a specific CTA — all delivered naturally without sounding scripted.
Writing these scripts from scratch takes almost as long as filming the video itself. And without a structure, most videos end up being either too long, too generic, or missing the point entirely.
What It Does
Video Script writes concise, personalized video prospecting scripts designed for Loom or Vidyard recordings. Each script is structured for a 30-60 second video with a clear hook, value statement, and CTA — ready for you to record in one take.
Every output includes:
Example
[video-script] Write a Loom script for James Liu, VP Sales at Ramp — he's hiring 8 SDRs and posted about rep productivity on LinkedIn“James, saw you're hiring 8 SDRs right now — and your LinkedIn post about making each rep 2x more productive instead of just hiring more really resonated.”
“So I want to show you something quick. [switch to screen share] This is how a similar team — 12 SDRs at a Series B SaaS company — went from sending 15 personalized emails per rep per day to 80, without templates. The AI writes each email from actual prospect research. Their reply rates went up 40% while sending 5x more volume.”
“I think this could be relevant given the team you're building at Ramp. Would love to show you the full system in 15 minutes — I'll drop my calendar link below the video. Either way, congrats on the growth.”
Total length: ~45 seconds
Format: Talking head + screen share hybrid
Personalization: Hiring signal + LinkedIn post reference
CTA: Calendar link, 15-minute meeting
Time to generate: ~10 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[video-script]` followed by the prospect's name, title, company, and any context (recent activity, trigger events, specific pain points). The skill generates a timed script ready to record.
Use Cases
For your top 10-20 target accounts, a personalized video dramatically increases your chances of getting a meeting.
The script template ensures every video follows the same hook → value → CTA structure, so quality stays high even when making 10+ videos per day.
Insert a video between email 2 and email 3 of a cold sequence. The format change alone increases engagement.
Generate 10 scripts in advance, then record all 10 in one sitting. Structured scripts make batch recording possible.
The timed script format teaches reps how to structure short videos. Use the output as a training tool before they go off-script.
Skill Stack
Research the prospect first so your video script references something specific about them.
Pair a video with an email — the email drives the open, the video drives the meeting.
Video works best as one touchpoint in a multichannel cadence.
Send the video via LinkedIn DM for higher engagement than email.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
Get ClaudeGTM — $297