Outbound Copywriting
Write follow-up emails based on prospect behavior — opened but didn't reply, clicked a link, went silent, or gave a partial response. Free Claude skill.
[follow-up]The Problem
80% of sales are made on the 5th to 12th contact. But most reps give up after 1-2 follow-ups because they don't know what to say. "Just checking in" and "bumping this to the top of your inbox" aren't follow-ups — they're noise.
The right follow-up depends entirely on what the prospect did. Did they open the email but not reply? They saw it but weren't compelled enough. Did they click a link? They're interested but need a push. Did they go completely silent? The angle might be wrong. Each behavior demands a different response.
Writing these situational follow-ups is hard because you need to add value without repeating yourself, escalate without being aggressive, and vary your approach without losing coherence with the original message.
What It Does
Follow-Up Writer generates follow-up emails tailored to specific prospect behaviors. Instead of generic "bumping this" messages, it creates follow-ups that add new value, shift angles, and match the appropriate tone based on what the prospect has — or hasn't — done.
Every output includes:
Example
[follow-up] Write a follow-up for: VP Sales at a SaaS company, opened my email twice but didn't reply. Original email was about scaling outbound with AI.Subject: (same thread — no new subject)
{{firstName}},
Figured I'd share something concrete instead of just following up.
We helped a 12-person SDR team at [similar company] go from 15 personalized emails/day to 80 — without adding headcount or sacrificing quality. Their reply rates actually went up because the AI uses real research, not templates.
Here's the 60-second version of how it works: [link]
If the timing isn't right, totally understand. Just didn't want you to miss it if it was on your radar.
[Your name]
Timing: Send 3-4 days after the last open
Behavior: Opened 2x, no reply
Approach: Proof-driven with low-commitment CTA
Time to generate: ~8 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[follow-up]` followed by the prospect behavior (opened, clicked, ghosted, partial reply), the original email context, and any relevant details. The skill generates a behavior-appropriate follow-up.
Use Cases
The most common and most actionable signal. They saw your email — now give them a reason to respond with new value, not a "bump."
When someone clicks a link in your email, they're interested. The follow-up should acknowledge that interest and make the next step easy.
After 2-3 follow-ups with no response, shift the angle entirely. Different pain point, different value prop, different CTA.
"Interesting, let me think about it" isn't a yes or a no. The follow-up should gently move them toward a decision without being pushy.
Generate templates for each behavior pattern and train your team to match the follow-up to the signal. Systematic follow-ups outperform improvised ones.
Skill Stack
Write the initial email first, then generate follow-ups based on how prospects respond.
Write Sequence handles planned follow-ups. Follow-Up Writer handles reactive follow-ups.
When follow-ups don't work, use Breakup Email for the final touch.
Optimize the CTA in your follow-up — it should be different from the original email's CTA.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
Get ClaudeGTM — $297