Outbound Copywriting
Orchestrate a full multichannel sequence: email + LinkedIn + video + call across a 14-21 day cadence. Every touchpoint planned. Free Claude skill.
[multichannel]The Problem
Email-only outbound is a single-channel bet. Your prospect might not check email often, might have aggressive filters, or might just not respond to cold emails. Adding LinkedIn, video, and phone touches dramatically increases your chances — but orchestrating a multichannel cadence is complex.
What goes where? When does the LinkedIn request go out relative to the first email? When do you send the video? At what point do you call? Most reps do multichannel randomly — whatever feels right on a given day. That's not a system.
Building a structured multichannel cadence requires planning channel timing, varying the messaging across channels while maintaining coherence, and managing the logistics of executing across 4 different platforms. Without a plan, multichannel becomes chaos instead of strategy.
What It Does
Multichannel Sequence designs a complete outbound cadence across email, LinkedIn, video, and phone over 14-21 days. It plans every touchpoint — what channel, what day, what message — so your team executes a coordinated campaign instead of improvising.
Every output includes:
This skill works best with a GTM playbook in your project for context. No playbook yet? Install GTM Playbook first.
Example
[multichannel] Design a 14-day multichannel sequence for VP Sales at mid-market SaaS companies, selling an AI sales engagement platform| Day | Channel | Action | Message Summary |
|---|---|---|---|
| 1 | Cold email #1 | Pain-driven opening about scaling outbound, soft CTA | |
| 2 | Connection request | Reference their recent post or company news, no pitch | |
| 4 | Follow-up #1 (same thread) | Add proof point / case study, new CTA | |
| 5 | Engage with their content | Like + thoughtful comment on recent post | |
| 7 | Video | Loom video via email | 45-second personalized video with screen share |
| 8 | Phone | Cold call attempt #1 | Brief voicemail referencing the video |
| 10 | Email #3 (new thread) | New angle — efficiency instead of scaling | |
| 12 | DM (if connected) | Short, direct message referencing previous touchpoints | |
| 14 | Breakup email | Permission-based close with final value offer |
Cadence length: 14 days
Touchpoints: 9 across 4 channels
Channels: Email (4), LinkedIn (3), Video (1), Phone (1)
Time to generate: ~15 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[multichannel]` followed by your target persona, company type, cadence length, and preferred channels. The skill generates a complete day-by-day multichannel cadence.
Use Cases
For your highest-value targets, a multichannel approach shows up in multiple places and dramatically increases your chances of a conversation.
Give every rep the same multichannel playbook. Execution quality becomes consistent instead of dependent on individual rep creativity.
Tier 1 accounts get the full 9-touchpoint multichannel cadence. Tier 2 gets email + LinkedIn only. Tier 3 gets email-only sequences.
The day-by-day timeline prevents overlap and ensures each channel complements the others instead of creating noise.
The structured cadence makes it easy to track which channels drive the most engagement and adjust future cadences accordingly.
Skill Stack
Multichannel Sequence plans the cadence. Write Email writes the individual emails within it.
Write the LinkedIn touchpoints in your multichannel cadence.
Script the video touchpoints in your multichannel cadence.
Script the call touchpoints in your multichannel cadence.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
Get ClaudeGTM — $297