Outbound Copywriting
Write LinkedIn connection requests and DM sequences. Short, human, no pitch-slap. Build relationships before selling. Free Claude skill.
[linkedin-msg]The Problem
LinkedIn inboxes are flooded with terrible outreach. "Hi [name], I noticed we share a mutual connection! I'd love to share how our platform helps companies like yours increase revenue by 300%..." That's not a message — that's a billboard disguised as a conversation.
The best LinkedIn outreach doesn't feel like outreach at all. It feels like one professional reaching out to another with something genuine to say. But writing messages that short (300-character connection requests), that specific, and that human is surprisingly hard — especially at scale.
Most reps either send generic connection requests with no message, or they copy-paste the same pitch to everyone and wonder why their acceptance rate is under 20%.
What It Does
LinkedIn Message writes connection requests and DM sequences designed for LinkedIn's unique format — short, personal, and conversational. Every message references something specific about the prospect and avoids the "pitch-slap" that kills response rates.
Every output includes:
Example
[linkedin-msg] Write LinkedIn outreach for Sarah Chen, VP Marketing at Lattice — she recently published an article about connecting L&D to retention metricsCONNECTION REQUEST (278 chars)
Sarah, your article on connecting L&D investment to retention metrics was spot on — especially the point about quantifying what most HR teams call “soft” outcomes. We're working on a similar problem from the outbound side. Would love to connect.
DM 1: AFTER ACCEPTED (sent 1-2 days later)
Thanks for connecting, Sarah. Curious — after publishing that piece, did you see inbound interest from companies wanting to replicate what Lattice does with L&D measurement? That's usually where the “content as pipeline” opportunity hides.
DM 2: SOFT INTRODUCTION (sent 3-5 days later, only if DM 1 gets a response)
That makes sense. One thing we've been helping marketing leaders with: turning exactly that kind of thought leadership content into targeted outbound. Basically finding companies actively searching for the solutions your report covers and getting your POV in front of them.
Happy to share how it works if you're curious — no pitch, just the framework.
Messages: 3 (connection request + 2 follow-up DMs)
Tone: Professional, conversational, no pitch-slap
References: Specific article + specific point from the article
Time to generate: ~10 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[linkedin-msg]` followed by the prospect's name, title, and any specific context (recent post, article, mutual connection, shared experience). The skill generates a connection request and DM sequence.
Use Cases
For strategic accounts where email alone isn't enough, a personalized LinkedIn connection request adds a second touchpoint that feels different from email.
Send the connection request first, engage with their content, then follow up via email. The email feels warm instead of cold because they already recognize your name.
For account-based motions, write custom LinkedIn messages for each stakeholder at the target company.
Met someone at a conference? The connection request references the conversation. The DM continues it naturally.
When prospects post regularly on LinkedIn, referencing their content is the most natural way to start a conversation.
Skill Stack
Research the prospect first so your LinkedIn message references something specific about them.
Use LinkedIn as the first touch, then follow up with a cold email for a multichannel approach.
Engage with their content first via comments, then send a connection request. Warm before you reach.
LinkedIn messages work best as part of a multichannel cadence, not in isolation.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
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