Campaign Operations
Create Instantly campaigns where every lead gets a unique, AI-personalized email. No templates — each email is written from real prospect data. Free Claude skill.
[dynamic-campaign]The Problem
Standard campaigns send the same template to every lead with basic merge tags — {{firstName}} and {{companyName}}. That's not personalization. Prospects can feel the template from a mile away.
Real personalization means every lead gets a unique email written from their specific context — their company's recent news, their role, their challenges, their LinkedIn activity. But creating 50 unique emails and loading them individually into a campaign tool is logistically impossible at scale.
The gap between "personalized" and "scalable" is the central challenge of outbound. Dynamic Campaigns bridges it by creating campaigns where each lead's email is genuinely unique, not just template-variable unique.
What It Does
Dynamic Campaigns creates Instantly campaigns where every lead receives a completely unique email. Instead of a single template with merge tags, the campaign uses a {{dynamic_email}} variable that contains custom content per lead. Each lead's email is written individually using AI and uploaded as a custom variable.
Every output includes:
Example
[dynamic-campaign] Create a dynamic campaign for these leads. Write a unique email for each using the pain-to-value framework:
1. Sarah Chen, VP Marketing, Lattice
2. James Liu, VP Sales, Ramp
3. Priya Patel, VP Sales, NotionCampaign Created: “Dynamic — VP Outreach Feb”
Template: {{dynamic_email}}
Subject: content attribution
Hi Sarah,
Saw Lattice just published the “State of People Strategy” report. The section on connecting L&D investment to retention metrics stood out — most HR platforms avoid quantifying that link.
We help marketing leaders at HR tech companies turn research like that into pipeline...
(personalized body continues)
Subject: scaling outbound
James,
Your LinkedIn post about making each rep 2x more productive instead of just hiring more caught my attention — especially with 8 SDR roles posted right now...
(personalized body continues)
Subject: emea expansion
Hi Priya,
With Notion opening the London office and hiring 15+ sales roles in EMEA, you're essentially building an outbound engine from scratch in a new market...
(personalized body continues)
Status: 3 leads loaded with unique emails. Campaign configured. Ready to activate.
Leads: 3
Personalization: Unique email per lead (not template-based)
Integration: Instantly (dynamic campaign)
Time to build: ~30 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[dynamic-campaign]` followed by a list of leads with whatever context you have (names, titles, companies, URLs). The skill writes unique emails for each lead and creates a dynamic Instantly campaign.
Use Cases
When your top 20 accounts each deserve a unique email, Dynamic Campaigns scales what would otherwise be 20 manual writing sessions.
Upload a CSV with lead data and get a campaign where every row has its own personalized email generated from the data in that row.
The output of Write Email for each lead, automatically loaded into an Instantly campaign. Personalized quality, automated delivery.
When prospects compare your email to the templates your competitors send, the difference is obvious. Dynamic Campaigns make your outreach unmatchable.
After Lead Finder and Prospect Research, feed the enriched data directly into Dynamic Campaigns. The richer the input data, the more personalized the output.
Skill Stack
Write Email generates the personalized content. Dynamic Campaigns pushes it into Instantly.
Find leads first, then create a dynamic campaign with personalized emails for each.
Deep research per lead enables the highest level of personalization in dynamic campaigns.
Campaign Launcher for standard sequences. Dynamic Campaigns for 1:1 personalization.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
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