Targeting + List Building
Segment your TAM into territories by geography, vertical, company size, or signal density. Balanced territories for balanced performance. Free Claude skill.
[territory-map]The Problem
Territory planning is usually a political exercise disguised as strategy. The top rep gets the best accounts, the new hire gets whatever's left, and the mid-performers fight over the middle. Nobody can explain why the territories are drawn the way they are.
Even when teams try to be systematic, they divide by geography or alphabetical order — which ignores the fact that opportunity isn't evenly distributed. A territory with 200 low-signal accounts is worth less than a territory with 50 high-signal ones. Balanced headcount per territory doesn't mean balanced opportunity.
The result is quota attainment that varies wildly by rep — not because of skill differences, but because some territories are simply better. That's a strategy failure, not a performance failure.
What It Does
Territory Mapper segments your total addressable market into balanced territories using multiple dimensions: geography, vertical, company size, and signal density. It ensures each territory has roughly equal opportunity so quota attainment reflects rep performance, not territory luck.
Every output includes:
This skill works best with a GTM playbook in your project for context. No playbook yet? Install GTM Playbook first.
Example
[territory-map] Design territories for a 4-person SDR team targeting B2B SaaS companies in North America, 50-2000 employees| Territory | Accounts | Est. Pipeline Value | Signal Score |
|---|---|---|---|
| A | 2,100 | $12.6M | 78/100 |
| B | 2,400 | $14.4M | 85/100 |
| C | 1,800 | $10.8M | 62/100 |
| D | 2,200 | $8.8M | 48/100 |
Territories designed: 4
Segmentation dimensions: Geography + vertical + company size + signal density
Balance variance: ±18% on pipeline value (acceptable)
Time to generate: ~15 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[territory-map]` followed by your team size, target market, and any constraints (geography, vertical focus, account limits). The skill designs balanced territories with clear boundaries and assignment recommendations.
Use Cases
When you hire new reps, redraw territories to ensure fair distribution. The skill accounts for signal density, not just account count.
Markets shift. Run the skill quarterly to check whether your territories still have balanced opportunity and adjust boundaries where needed.
Not every team organizes by geography. Design territories by vertical — one rep owns healthcare, another owns fintech — with the skill ensuring balanced account counts.
The signal density mapping reveals where opportunity exists but isn't being worked. Find the gaps before your competitors do.
Replace the "I think these territories are fair" conversation with actual balance metrics. Show account counts, pipeline estimates, and signal scores per territory.
Skill Stack
Size your total market first, then segment it into territories.
Your ICP criteria define the boundaries of each territory.
Score accounts within each territory to prioritize where reps should focus.
Generate campaign ideas specific to each territory's characteristics.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
Get ClaudeGTM — $297