Strategy + Playbooks
Build detailed Ideal Customer Profiles with firmographics, technographics, buying triggers, and disqualifiers. Data-driven ICPs in seconds. Free Claude skill.
[icp-builder]The Problem
Everyone says they know their ICP. Ask them to define it and you get "mid-market SaaS companies." That's not an ICP — that's a vague category. A real ICP includes company size ranges, revenue thresholds, technology signals, hiring patterns, organizational structures, and disqualifying criteria.
Building a proper ICP takes hours of analysis. You need to study your best customers, identify patterns, cross-reference with market data, and document the criteria in a way your team can actually use for targeting. Most companies skip this work and end up targeting everyone, which means their outbound is unfocused and their conversion rates suffer.
The irony is that a tight ICP makes everything easier. Your targeting gets sharper, your messaging gets more specific, your reply rates go up, and your sales cycle shortens. The problem was never the concept — it was the effort required to build one properly.
What It Does
ICP Builder generates detailed Ideal Customer Profiles with the specificity needed for real targeting. It goes beyond basic demographics to include the signals, triggers, and disqualifiers that separate good-fit accounts from time-wasters. The output is structured for immediate use in campaign targeting tools.
Every output includes:
This skill works best with a GTM playbook in your project for context. No playbook yet? Install GTM Playbook first.
Example
[icp-builder] Build a Tier 1 ICP for our sales engagement platform targeting companies that are outgrowing basic CRM email sequencesICP depth: Tier 1 (highest specificity)
Criteria categories: 4 (firmographic, technographic, triggers, disqualifiers)
Targeting readiness: Immediately usable in Clay, Apollo, or manual research
Time to generate: ~15 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[icp-builder]` followed by a description of your target market, your product's use case, or the type of company you want to define. The skill generates a structured ICP with all criteria.
Use Cases
Build Tier 1 (best fit), Tier 2 (good fit), and Tier 3 (stretch) ICPs. Allocate your SDR team's time proportionally — most effort on Tier 1, automated sequences for Tier 3.
Paste descriptions of your top 10 customers and let the skill identify patterns. It extracts the common firmographic and technographic traits that define your ideal buyer.
Expanding into healthcare? Moving upmarket? Generate an ICP for the new segment without starting from scratch. The skill adapts to any vertical or company size.
Use the structured ICP output as a shared reference document. When both teams use the same criteria, lead quality arguments disappear.
Export ICP criteria directly into your lead scoring setup. Each firmographic and technographic signal becomes a scoring factor with clear weighting.
Skill Stack
Start with a playbook to give ICP Builder context on your product and market positioning.
After defining your ICP, generate buyer personas for each role within those companies.
Score accounts against your ICP criteria using real-time buying signals.
Estimate how many companies match your ICP to size the opportunity.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
Get ClaudeGTM — $297