Targeting + List Building
Turn your GTM playbook into 10-20 campaign targeting ideas with specific company criteria, personas, and signal tags. Free Claude skill.
[targeting-ideas]The Problem
You have a playbook. You know your ICP. Now what? You need campaign ideas — specific segments to target, with criteria tight enough to build a list and messaging clear enough to write a sequence. This is where most teams get stuck.
They default to the same three campaigns: "Series B SaaS companies," "VP Sales at mid-market," "Companies using HubSpot." Broad. Generic. Same targets everyone else is hitting. The creative targeting — the angles that find pockets of demand nobody else is reaching — takes real strategic thinking that most teams don't have time for.
The gap between "we know our ICP" and "we have 15 targeted campaigns running" is usually filled with brainstorming sessions, whiteboard exercises, and spreadsheets. It works, but it's slow and limited by whoever's in the room. The skill fills that gap in seconds.
What It Does
Targeting Ideas reads your GTM playbook and generates 10-20 campaign targeting ideas, each with specific company criteria, target personas, and signal tags. Every idea is a ready-to-build campaign — you know exactly who to target, how to find them, and what angle to use.
Every output includes:
This skill works best with a GTM playbook in your project for context. No playbook yet? Install GTM Playbook first.
Example
[targeting-ideas] Generate campaign targeting ideas from my playbook| # | Segment | Company Criteria | Persona | Signal |
|---|---|---|---|---|
| 1 | SaaS companies scaling past first 10 SDRs | B2B SaaS, 100-500 employees, Series B+, 5+ SDR job posts in 90 days | VP Sales, Head of Sales Dev | Hiring velocity spike |
| 2 | Companies replacing legacy CRM sequences | Using HubSpot or Salesforce, NOT using Outreach/Salesloft, 50-500 employees | Revenue Operations Manager | Tech stack gap |
| 3 | Recently funded startups building first outbound motion | Seed to Series A, raised in last 6 months, <100 employees, first "SDR" job post | Founder, Head of Growth | First hire signal |
| 4 | Agencies managing outbound for multiple clients | Marketing/sales agency, 10-100 employees, "cold email" or "outbound" in services | Agency Owner, VP Client Services | Multi-client pain |
| 5 | Companies with declining reply rates on G2 reviews | G2 profile mentions "outbound" or "email," recent negative reviews about personalization | Director of Demand Gen | Public pain signal |
| ... | *(10-15 more ideas follow)* |
Ideas generated: 15
Playbook source: Active GTM playbook in project
Criteria specificity: Campaign-ready (usable in Clay, Apollo, or Instantly)
Time to generate: ~20 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[targeting-ideas]` and the skill reads your GTM playbook from the project context. You can add optional instructions like "focus on SMB" or "only tech companies" to narrow the output.
Use Cases
Run the skill once and get 10-20 targeting ideas. Each one becomes a separate campaign with its own sequence. That's a full month of outbound planned in minutes.
The skill goes beyond obvious segments. It identifies signal-based and event-based targeting angles that surface pockets of demand your competitors haven't thought of.
Starting outbound for a new client? Run the playbook through Targeting Ideas and present 15 campaign concepts in the kickoff meeting instead of spending a week on strategy.
Each targeting idea includes volume estimates and signal tags. Use these to rank campaigns by potential impact and launch the highest-leverage ones first.
The output is structured enough that a list builder or research team can take each row and immediately start finding matching companies in Clay, Apollo, or LinkedIn Sales Navigator.
Skill Stack
Targeting Ideas reads directly from your playbook. Start here if you don't have one.
After generating targeting ideas, use Lead Finder to pull actual contacts matching each criteria set.
Each targeting idea becomes a campaign segment. Write a dedicated sequence for each.
Use Exa Websets to find companies matching the specific criteria in your targeting ideas.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
Get ClaudeGTM — $297