Strategy + Playbooks
Generate value propositions mapped to each persona and vertical. Pain → Feature → Benefit → Proof structure. Free Claude skill.
[value-prop]The Problem
Ask five reps on your team what your value proposition is and you'll get five different answers. One talks about features. Another talks about price. A third describes the product in technical jargon the buyer doesn't understand. There's no consistency, no structure, and no connection between the prospect's pain and your solution.
The deeper problem is that value propositions aren't one-size-fits-all. What resonates with a VP of Finance is different from what resonates with a CTO. What matters to a healthcare company is different from what matters to a SaaS company. You need value props mapped to personas and verticals — and maintaining that matrix manually is a nightmare.
Most companies end up with a vague one-liner on their website and hope reps figure out the rest. They don't. They wing it on every call and every email, and the inconsistency shows in the pipeline.
What It Does
Value Prop Builder generates structured value propositions using the Pain → Feature → Benefit → Proof framework. It maps each value prop to a specific persona and vertical so your messaging is never generic. The output is ready to use in emails, call scripts, and sales decks.
Every output includes:
This skill works best with a GTM playbook in your project for context. No playbook yet? Install GTM Playbook first.
Example
[value-prop] Map value props for VP of Sales persona in the mid-market SaaS verticalPersona mapped: VP of Sales
Vertical context: Mid-market SaaS
Value props generated: 3
Framework: Pain → Feature → Benefit → Proof
Time to generate: ~10 seconds
Get Started
Open Claude Projects
Go to claude.ai and open your Projects section. Create a new project or use an existing one.
Add the skill instructions
Paste the skill prompt into your Project instructions. This teaches Claude the skill.
Start using it
Type `[value-prop]` followed by a persona, vertical, or specific pain point you want to address. The skill generates structured value propositions with the full Pain→Feature→Benefit→Proof chain.
Use Cases
Generate value props for each buyer persona — VP Sales, CTO, CFO, end user — and compile them into a single reference matrix your entire team can access.
The same feature means different things to different industries. Generate value props for healthcare, fintech, and SaaS versions of the same product capability.
Every value prop includes a proof point. Reps stop saying "our tool is great" and start saying "teams like yours reduced X by Y%."
The structured output plugs directly into Write Email and Call Script skills. Your outbound messaging is automatically grounded in proven value props.
Generate value props that specifically address pains your competitor can't solve. Use the differentiator as the core of your competitive positioning.
Skill Stack
The playbook provides the product analysis and ICPs that Value Prop Builder uses as context.
Generate personas first, then build value props mapped to each persona's specific pains.
Feed your value props directly into email generation for messaging that ties pain to proof.
When prospects push back, your value props provide the foundation for reframes.
ClaudeGTM includes every skill, video walkthroughs, templates, and a complete GTM system in a box.
Get ClaudeGTM — $297