Trayo

Trayo is a signal layer that sits between raw market data and your outbound execution. Instead of dumping another intent feed into your CRM, it returns structured signal objects: event type, relevance score, affected stakeholders, recommended messaging angle, and timing context.

The design assumption is that an AI SDR or agent queries Trayo before every outreach decision, over MCP or Trayo signal API, and uses the response to decide whether to reach out at all, who to contact, and what to say. That makes it less of a data vendor and more of a decision input for automated outbound. It is also self-serve: $39/month with a free trial, so teams can evaluate without a sales process.

For teams running agentic or signal-triggered plays, this fills the gap that generic triggers like job changes and funding rounds leave open. Those signals are available to everyone and carry almost no context about the buying moment. Trayo adds the stakeholder and messaging context that makes the signal actionable.