Clay Sources vs Integrations: Complete Guide to Data Sources and Enrichment

all right let's have a look at sources and what the main difference is between sources and Integrations diving into sources first so as you're here in clay and you hit create new and then table these are all your sources right here so this is where you can pull data from directly into clay um and you know we we can do a quick uh walk through of all of them we'll start with companies so these are all the company sources these are the people sources and then you have a few other ones as well first one's pretty obvious you can find companies from LinkedIn um then find jobs from LinkedIn so you can look for specific uh jobs based on titles keywords Etc and then as a Next Step you can enrich you know um the company that post that job and you can then use that as a um well as a source for your data you can find local businesses using Google Maps which is a pretty interesting way often to build lists so we can use this one um or if we want to scrape really big lists without all the manual you know work that clay um makes you go through to get bigger list then there's appify which is another source will dive into in just a second then store leads so if you're targeting e-commerce companies then stor Le is a source you could use then you can look at companies that you currently have in hotspot so in your CRM or you can import companies from CSV that's some this is the one that I use the most together with this one right here um where usually we get data from Apollo and we get it into clay using the CSV function then for people you can get people from LinkedIn you can also first get companies from LinkedIn and then get people from there for a little bit more um Advanced or more more Target list I suppose you can find people from sales Navigator so you go to sales nav you grab the URL from sales nav you drop it into here you do pay one credit for every um every let's say row so every result that they get where you can get the same thing pretty much for free if you're using Phenom Buster so you use Phenom Buster to screw R the um um the sales Navigator search and then you just pull into clay that way and you're saving yourself a bunch of credits um the only reason why I would use this one today Phantom Buster was down so I ended up using them Phantom Buster is pretty much never down so you would pretty much never use that one then you can use G Hub as a source again you can get contacts from HubSpot if you already have in there and you just want to do some quick you know enrichment or scoring and get it back into hopspot and that's what you would use loo not something I ever use uh I'm not into recruiting so um we really focused on you know on on sales lead generation as a use case uh same as hopspot if you have contacts in close and you want to score them then this is how you would do it H or enrich them and then you can get people from uh from a CSV again if you export it from Apollo or from Zoom info or where have you what have you then you can uh import them that way or start with a Google search so maybe you've seen my video on Google search operator so you can you can use that um or there's some different use case if you want to get like certain blogs in there um you can do it so um I might actually do a video on that where you can say okay all the blogs from the last 24 hours that include the keyword called email get the blog find who wrote it and reach out you can do something like that with using Google search as a um as a source then import data from web hook we have a special section on that in the rest of the course so I won't go into that but that's another one that um that you'll likely use quite a bit if you want to set up let's say streaming tables uh again more on that later you can find people directly from a poloo but um it's pretty limited and um I we often don't really use that one I definitely recommend you know if you have the option to do the big CV export from Apollo and get them into here um type form not really you know it's little bit outside the scope of this course so not going too much into that one Phantom bust there's one that we will be using later in the course it's one of my favorite tools has been for years and years and years now um and that pretty much never changes they're really really good at what they do and it's one of the main tools I recommend everyone to add to their stack as well um you can again get records from Salesforce score them enrich them dep radar not something that we're that we'll be using air table you can pretty much treat it the same you know as any CRM you can enrich record from there mix panel outside the scope of this course epy another tool that uh will definitely be be diving into and I'm really happy that um that they added the direct applify integration amplifer tool that um they came on my radar I think maybe a year and a half ago and they've really taken off and they've really gain a lot of popularity in the lead generation space and right fre so it's a great tool a lot of great use cases like I said one is if you want to do bigger larger you know Google Maps scrips but there are a whole lot of use cases and we're going to build some pretty exciting um tables in this course using epy and an RSS good old RSS is um if you know if you want to monitor certain sources then you know that goes into here and um you can enrich that so that way you can build a streaming table whereas with with this one right here it doesn't automatically refresh so the use case I mentioned earlier if you want for example you know the all the blogs of the last week that mention called email you would have to come here every Monday morning and and run it again whereas with this one you know whenever there's a Blog published that contains those keywords it automatically gets pushed into smart lead uh into clay excuse me and then clay will you know perform whatever steps you've set up next automatically so that's that so these are sources and then when it comes to Integrations you have them here on the workspace settings to Integrations you can think of them as you know either enrichments so you can enrich data from an integration or as a destination so you have Source enrichment destination sources we just went over Integrations you can say okay I got data from a source now let's use one of my Integrations to enrich it um or I got data from my source Maybe I enriched it maybe I didn't now I want to get it to a destination that is also an integration so we can have a look at this table that I showed earlier then all the you know under add enrichment whatever comes up under here those are you know Integrations so you have your Integrations right here but you have like data providers sequences that that you know that are destination where you can push data towards but those are Integrations and whenever we're talking about sources we're talking about what we first you know me what we first went over in this video where you get your initial data from then um we'll likely just limit the scope of this course to the native sources from from clay and then Integrations are things that you can use to either push data towards or enrich data from that you got from your sources so whenever we're talking about sources or integration those are the main differences that you need to keep in mind