Clay uses a credit-based system with no per-seat fees. Sounds simple, but the math gets tricky fast. I've helped 200+ teams figure out the right plan — here's everything you need to know.
TL;DR
Clay has 5 tiers from free to enterprise. Pro ($720/mo) is the best value — credits cost nearly 5x less than Starter. All plans include unlimited users. Credits roll over. If you're running 5,000+ enrichments per month, jump straight to Pro.
Current Plans
Testing and exploration
$0
/month
See if Clay fits your workflow before committing.
Solo practitioners, small campaigns
$134
/month
Small teams, consistent outbound
$314
/month
Serious users and agencies
$720
/month
Nearly 5x cheaper per credit than Starter.
Large orgs with compliance/support needs
Custom
contact sales
All plans include unlimited users. Credits roll over. Pricing verified from clay.com — February 2026.
The Math
Every action in Clay costs credits. Simple enrichments (like finding an email) cost 1-3 credits. More complex actions (like AI research with Claygent) cost more.
2-5
credits per prospect
Email finding, basic company data, single-provider lookups
10-20
credits per prospect
Multiple providers, AI enrichment, complete data profiles
Assuming 10 credits per prospect (full waterfall enrichment):
| Plan | Cost/Prospect | Prospects/Month |
|---|---|---|
| Starter ($134) | $0.67 | 200 |
| Explorer ($314) | $0.31 | 1,000 |
| Pro ($720) | $0.14 | 5,000 |
Pro plan: 14 cents per fully enriched prospect. Hard to beat.
Recommendation
Kick the tires. Build a test table. See if the workflow clicks before spending anything.
Running small campaigns for yourself or 1-2 clients. 2,000 credits goes fast though — you'll likely outgrow this in a month.
10,000 credits is enough for serious prospecting. Good starting point for teams of 3-10.
Best value by far. If you're running 5,000+ enrichments per month, this is the no-brainer choice. Most Clay MBA students end up here.
Dedicated support, custom integrations, SSO, and volume discounts. Only if you need it.
Save Money
Connect your own Apollo, Clearbit, or Hunter.io keys. Clay charges fewer credits when you use your own providers.
When building tables, disable auto-update. Otherwise every new column runs on all rows immediately — credits gone in seconds.
If you only want companies with 50+ employees, filter first. Don't enrich everyone then filter after.
Run enrichments on 5-10 rows before scaling. One wrong setup on 5,000 rows = wasted credits you can't get back.
Chain cheap providers first, then expensive ones as fallback. Gets higher coverage at lower credit cost.
Turn on auto-dedup. Enriching the same person twice is literally throwing money away.
Clay MBA teaches you everything from basics to advanced workflows. Stop burning credits on trial and error — learn the system that 200+ teams use.