Apollo vs Lusha compared: database size, data accuracy, pricing. Which B2B contact data provider is better?
Updated January 2026
Apollo and Lusha both provide B2B contact data, but they approach it differently. Apollo is an all-in-one platform with a massive database plus sequences, dialer, and basic CRM. Lusha focuses purely on providing accurate contact data, especially for Chrome extension users.
If you want everything in one place and value a generous free tier, Apollo is compelling. If you prioritize data accuracy and just need reliable emails and phone numbers, Lusha has a strong reputation.
Many teams use both — Lusha for verification and Apollo for bulk prospecting.
Comparison
Feature Breakdown
| Feature | Apollo | Lusha |
|---|---|---|
Database Size | 275M+ contacts | 100M+ contacts |
Data Accuracy | Variable | Higher accuracy |
Chrome Extension | Good | Excellent |
Email Sequences | Built-in | No |
Free Tier | Generous | Limited |
Phone Numbers | Included | Strong focus |
Starting Price | $49/mo | $29/mo |
Analysis
Pros & Strengths
Why Choose Apollo
- Massive database (275M+ contacts)
- All-in-one platform (data + sequences + dialer)
- Generous free tier (10k credits/month)
- Intent data available
- Constantly improving
Why Choose Lusha
- Higher data accuracy reputation
- Excellent Chrome extension
- Strong phone number coverage
- GDPR/CCPA compliant
- Simple and focused product
Verdict
🏆 The Bottom Line
Choose Apollo if: You want an all-in-one platform with a massive database and don't mind some data quality variance.
Choose Lusha if: Data accuracy is paramount and you primarily use LinkedIn for prospecting with the Chrome extension.
Pro tip: Apollo's database includes Lusha as a source. You might get Lusha data through Apollo anyway.
FAQ
Frequently Asked Questions
Which has better email accuracy?+
Can I use both?+
Which is better for phone numbers?+
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