10 Clearbit Alternatives for Data Enrichment (2026)
Best Clearbit alternatives: Clay, Apollo, ZoomInfo, Lusha and more. Compare data enrichment, pricing, and HubSpot integration.
Updated February 2026
Clearbit was the gold standard for B2B data enrichment APIs. In 2023, HubSpot acquired Clearbit and rebranded it as Breeze Intelligence. The standalone product is being sunset — Clearbit is now deeply integrated into HubSpot.
For HubSpot Enterprise users, this is great: free enrichment baked into your CRM. For everyone else, it means Clearbit is no longer an option. If you're not on HubSpot, you need an alternative.
Quick answer: If you want API-based enrichment, go Clay or Apollo. If you need enrichment for your CRM, go Apollo (Salesforce) or Breeze Intelligence (HubSpot). If you want maximum coverage, go Clay.
The Problem
Why Look for Clearbit Alternatives?
Teams are looking for Clearbit alternatives because of the HubSpot acquisition:
1. No longer standalone. Clearbit's independent product is being phased out. New customers must go through HubSpot. 2. HubSpot lock-in. To use Breeze Intelligence (Clearbit), you need a HubSpot subscription. Minimum ~$75/mo for basic access. 3. API deprecation. The Clearbit Logo API shut down December 2025. Other standalone APIs are being sunset. 4. Pricing opacity. No public pricing for enrichment credits. Enterprise pricing requires sales conversations. 5. Reduced flexibility. Previously Clearbit worked with any CRM or marketing stack. Now it's HubSpot-only.
At a Glance
Clearbit Alternatives Comparison
| Tool | Best For | Starting Price | Database Size | Key Strength |
|---|---|---|---|---|
| Waterfall enrichment | $134/mo | 100+ providers | Maximum coverage | |
| All-in-one + enrichment | $49/user/mo | 275M+ contacts | Database + outreach | |
| Enterprise enrichment | $15K+/year | 100M+ contacts | Org charts + intent | |
| Simple enrichment | Free tier | 100M+ contacts | Chrome extension | |
People Data Labs | Developer-first API | Pay-per-record | 1.5B+ profiles | Raw data API |
Detailed Reviews
Top 10 Clearbit Alternatives
Clay
Best for Waterfall Enrichment
Pricing
Free: 100 credits/mo | Starter: $134/mo | Explorer: $314/mo | Pro: $720/mo
Why it's good
- Waterfall enrichment — tries multiple providers for max coverage
- 100+ enrichment providers
- AI-powered research agents
- Replaces Clearbit's enrichment with higher match rates
Watch out for
- Steep learning curve
- Credit system can be expensive
- No standalone API as clean as Clearbit's was
Best for
Teams that used Clearbit's API and want even better coverage through multiple providers.
Apollo.io
Best All-in-One Enrichment
Pricing
Free tier | Basic: $49/user/mo | Professional: $79/user/mo | Organization: $119/user/mo
Why it's good
- 275M+ contacts for enrichment
- CRM sync (Salesforce, HubSpot)
- Built-in sequencing and dialer
- API available for custom integrations
Watch out for
- Enrichment less flexible than Clearbit's API was
- Per-seat pricing
Best for
Teams wanting CRM enrichment + prospecting + outreach in one platform.
ZoomInfo
Enterprise Enrichment
Pricing
$15,000-$100,000+/year
Why it's good
- Largest B2B database
- Real-time enrichment APIs
- Intent data and org charts
- Enterprise compliance
Watch out for
- Very expensive
- Overkill for teams that just need enrichment
Best for
Enterprise teams needing comprehensive enrichment with intent data.
People Data Labs
Best Developer-First API
Pricing
Pay-per-record (from $0.01/match)
Why it's good
- 1.5B+ person profiles
- Clean REST API
- Pay-per-successful-match
- No platform lock-in
- Best Clearbit API replacement
Watch out for
- Developer-only — no UI for sales teams
- Raw data — no workflows or sequences
Best for
Developers who need raw data enrichment APIs — the closest replacement for Clearbit's API.
Lusha
Simple Enrichment
Pricing
Free: 40 credits/mo | Pro: Custom | Scale: Custom
Why it's good
- CRM enrichment available
- Chrome extension
- Free tier
- API available
Watch out for
- Less comprehensive than Clearbit was
- Phone credits expensive
Best for
Teams wanting simple CRM enrichment without enterprise complexity.
Cognism
EMEA Enrichment
Pricing
Quote-based ($15K-$25K/year)
Why it's good
- Diamond Data® phone verification
- Strong European coverage
- CRM enrichment workflows
- Intent data
Watch out for
- Expensive for enrichment alone
- Best for phone-heavy use cases
Best for
Teams enriching CRM with European contact data and phone numbers.
FullEnrich
Waterfall Enrichment Alternative
Pricing
From $29/mo
Why it's good
- Waterfall enrichment across 15+ providers
- Pay-per-success model
- Simple interface
- Affordable
Watch out for
- Fewer providers than Clay
- Less flexible workflows
Best for
Teams wanting waterfall enrichment at a lower price than Clay.
UpLead
Guaranteed Accuracy Enrichment
Pricing
Essentials: $99/mo | Plus: $199/mo | Professional: Custom
Why it's good
- 95% accuracy guarantee
- Real-time verification
- Technographic data
- API available
Watch out for
- Smaller database
- Limited enrichment depth
Best for
Teams wanting enrichment with accuracy guarantees.
Breeze Intelligence (HubSpot)
Clearbit's Successor
Pricing
From ~$75/mo with HubSpot Starter | Free with Marketing Hub Enterprise
Why it's good
- Native HubSpot integration
- Clearbit's data quality
- Form shortening
- Website visitor identification
Watch out for
- Requires HubSpot subscription
- No use outside HubSpot ecosystem
Best for
Teams already on HubSpot who want native Clearbit-quality enrichment.
Lead411
Budget Enrichment
Pricing
Spark: $49/mo | Ignite: $150/mo | Blaze: Custom
Why it's good
- Triple-verified emails
- API for enrichment
- Affordable
- Rollover credits
Watch out for
- Less sophisticated than Clearbit
- Dated UI
Best for
Budget teams needing basic CRM enrichment with verified emails.
Decision Guide
How to Choose
Need Clearbit-style API for developers
Pick People Data Labs
Want maximum enrichment coverage
Pick Clay
Need enrichment + outreach in one
Pick Apollo
Already on HubSpot
Pick Breeze Intelligence (stay with Clearbit successor)
Need enterprise enrichment + intent
Pick ZoomInfo
⚠️ The Hidden Cost of Cheap Data
Before you pick the cheapest option, consider this: Bad data costs more than good data.
Send 1,000 emails with 20% bounce rate = 200 bounces. Each bounce hurts your domain reputation. Deliverability drops from 90% to 70%. Suddenly your "cheap" data is costing you deals.
Test with a pilot before going all-in.
FAQ
Clearbit Alternatives: Common Questions
Is Clearbit still available?+
What's the best Clearbit API replacement?+
Can I use Clearbit without HubSpot?+
Which enrichment tool has the best coverage?+
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