Build a Team of 8 AI Sales Agents — All Inside Claude
The hands-on video course where you build a complete AI-powered outbound system. Skills, not prompts. Shared context, not copy-paste. From playbook to live campaign in one conversation.
One-time payment • Lifetime access
18
Videos
8
AI Agents
3
MCP Tools
∞
Access
One tool. Eight agents. Full context.
Most people use AI for sales by pasting into ChatGPT and hoping for the best. The output is generic because the tool has no context — no playbook, no ICP data, no case studies, no prospect research.
ClaudeGTM is different. You build 8 specialized AI agents inside Claude's Project system. Every agent shares your GTM playbook, your case studies, and your ICP data. Your email writer knows your playbook. Your meeting prep knows your competitive landscape. One brain, not eight disconnected tools.
Skills
Reusable workflows triggered by a single command. No prompts to copy-paste. Type [gtm-playbook] and your agent runs.
Projects
Your playbook, case studies, and ICP docs live permanently in Claude. Every agent has full context on your business, every time.
MCP Connectors
Claude connects directly to Instantly, Clay, and Exa. Find companies, find people, launch campaigns — without leaving the conversation.
The System
Meet your agent team
PlaybookAgent
Generates a complete GTM playbook from any website in under 5 minutes. Verticals, ICPs, personas, pain-to-value mapping.
Replaces: Hours of manual strategy work
TargetFinder
Turns your playbook into 10-20 campaign targeting ideas with company criteria, personas, and signal triggers.
Replaces: Brainstorming sessions and spreadsheets
ProspectResearcher
Deep-dives any account: company overview, key people, recent signals, tech stack, pain points from your playbook.
Replaces: Manual LinkedIn/Google research
SequenceWriter
Writes 3-email sequences for entire target segments. Not templates — emails built for the specific list you're sending to.
Replaces: Generic sequence templates
EmailCrafter
Hyper-personalized 1:1 emails using real research on individual leads. LinkedIn activity, company news, role context.
Replaces: 30 minutes per personalized email
MeetingPrep
Full call briefing in 90 seconds. Company intel, stakeholder backgrounds, talking points, objection handlers.
Replaces: Scrambling before calls
PostCall
Processes meeting transcripts into follow-up emails, action items, deal notes, and next steps.
Replaces: 30 minutes of post-call admin
CompetitorIntel
Battlecards with real strengths, real weaknesses, positioning angles, objection handlers, and landmine questions.
Replaces: Ad-hoc competitive research
What You Get
Everything to automate outbound
Curriculum
What's inside
Foundation
3 lessons
Your GTM Agent Team
8 lessons
Orchestration & Launch
4 lessons
Bonus Module
3 lessons
Pricing
One price, lifetime access
Full access to everything
The system runs on Claude Pro ($20/month) — no enterprise contract needed.
Get Instant AccessSecure checkout via Circle
Ideal For
Built for people who actually sell
Founders & Solo Operators
You do your own outbound. You don't have an SDR. You need 10x output without hiring.
Sales Professionals (AEs, SDRs, BDRs)
You want a competitive edge in prospecting, prep, and follow-up. Show up to every call more prepared than anyone.
Agency Owners
You manage outbound for multiple clients. You need a repeatable system that scales without more headcount.
Revenue Leaders
You want to enable your team with AI without a $50K enterprise contract or a 6-month implementation.
Frequently asked questions
Do I need Claude Pro?
Claude Pro ($20/month) includes everything used in this course — Projects, Skills, MCP connectors, and Memory. The system works on any paid Claude plan. You don't need the Max plan.
Do I need to be technical?
No. If you can type a message to Claude, you can build this. Every step is shown on screen. You can also just download the pre-built skills and install them in minutes.
Is this different from ClayMBA?
Yes. ClayMBA teaches Clay. ClaudeGTM teaches you to build AI agents inside Claude for your entire outbound process — from playbook to live campaign. They complement each other well if you use both tools.
How is this different from prompting courses?
You're not learning to write better prompts. You're building a persistent system with reusable skills, shared knowledge bases, and real-time tool connections. The agents remember your business context and improve over time.
Can I use this with Smartlead / Apollo / other tools?
The Instantly and Clay integrations are built in, but the core system — playbooks, research, email writing, meeting prep — works regardless of your sending tool. The intelligence is the value; the delivery channel is flexible.
How long does the full build take?
Following along with the videos, you can have all 8 agents running in an afternoon. Or install the pre-built skills and be operational in 20 minutes.
How long do I have access?
Lifetime. Buy once, access forever, including all future skill updates.
Can I use this for client work?
Absolutely. Use the agents for your own outbound or for client work.
About
Built by Hans Dekker. I run AI-powered go-to-market systems and have spent the last year building and refining these agents for my own outbound and for clients. ClaudeGTM is the system I actually use — not theory, not a framework, the actual build.
Ready to build your agent team?
8 AI agents. One tool. Full context on your business. From playbook to live campaign in one conversation.
Get ClaudeGTM — $297